When The Mountains Turn Blue: The Story Behind Coors' Color-Changing Labels
vinepair.com
When The Mountains Turn Blue: The Story Behind Coors' Color-Changing Labels
Coors made headlines back in 2007 when it took the idea of grabbing a cold one to the next level. In a stroke of marketing genius, the brand launched a new line of products with labels that changed color when refrigerated to the optimal temperature. Spurred by sales growth resulting from the firm’s “Rocky Mountain Cold Refreshment ...
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