Pedestrian Safety | NHTSA
Pedestrian Safety | NHTSA
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nhtsa.gov
Marketing campaigns
Marketing campaigns
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transport.nsw.gov.au
Seasonal Safety - National Safety Council
Seasonal Safety - National Safety Council
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nsc.org
From smoking to seatbelts: hard-hitting safety campaigns that made a difference
From smoking to seatbelts: hard-hitting safety campaigns that mad…
Sep 16, 2023
The GuardianMabel Banfield-Nwachi
Why would a safety campaign rely on humor instead of fear? The “Two Guys” campaign from the U.S. Department of Transportation and the National Highway Traffic Safety Administration (NHTSA) shows a key truth in communication. When people feel attacked, they tune out. When they feel relaxed, they listen. Research in advertising psychology has found that humor can increase message recall and reduce resistance to persuasion. That matters for public safety. According to NHTSA, alcohol-impaired drivin
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