Football. We have such a strong sense of what's fair and what’s not. When an act of blatant foul play unfolds we can all spot it, even if we don't always admit to it. Shouldn't this sense of unfairness extend to the people off the pitch too? It's kick-off time for Fairtrade Footballs... | Fairtrade Foundation

3.4K views · 22 reactions | In Europe, where football leagues are ‘open’ and have promotion and relegation, ‘utility maximisation’ - the desire to prioritise sporting success - was the true objective. Profit, or underwriting losses, was only important insofar as it was necessary for a club’s long-term stability and survival. This economic concept is the bedrock behind the implementation of Financial Fair Play. | Tifo Football | Facebook