Did you know: GIA created the 4Cs of diamond quality, the universal standard for assessing diamond value. Diamond color grading of most gem-quality colorless diamonds is based on the absence of color. A truly colorless diamond has no hue, and therefore a higher value. The scale begins with the letter D, representing colorless, and continues, with increasing presence of color, to the letter Z. Let GIA help guide you through the D-to-Z diamond color-grading scale with this quick video! | 4Cs of Di

19K reactions · 915 shares | For confidence in your diamond’s quality, understand the GIA 4Cs and insist it comes with an independent GIA Grading Report. | 4Cs of Diamond Quality by GIA | Facebook

At Goldsmiths we work with the Gemological Institute of America (GIA), the global authority on diamonds, who rank our finest diamonds according to the “Four C’s” - a diamond’s cut, colour, clarity and carat. Browse our certified diamond range to find the perfect sparkling gift, with the peace of mind that comes with independent certification. https://bit.ly/3TvvMXL #Jewellery #Diamonds #GIADiamonds | Goldsmiths