For 80 years, Hasselblad cameras have captured some of the world’s most iconic moments. In 2021, we commemorate these 80 years of Hasselblad legacy with 800 limited-edition 907X Anniversary Edition Kits. By casting this classic in a new light, Hasselblad celebrates a remarkable journey and a continued spirit of innovation. Discover more: https://bit.ly/3CLw2q9 | Hasselblad

This is Hasselblad X1D The world’s first compact mirrorless digital medium format camera. Weighing less than half that of a conventional digital medium format camera, the mirrorless 50MP camera is a game changer in the world of photography. Inspired by our iconic design heritage, the camera is ergonomic and compact, offering a handling experience unlike any other. Handmade in Sweden, the X1D combines Scandinavian sensibility with beautiful performance. Small enough to take anywhere, powerful eno

The Hasselblad X2D with the new XCD 90mm f/2.5 = a dream pairing for us all 🤤 | B&H Photo Video Pro Audio

With CFV II 50C digital back and 907X camera body, Hasselblad’s photographic history is connected in one system. Expand the potential of medium format photography with modularity and flexibility, while utilizing Hasselblad's renowned and stunning image quality. See here: http://bit.ly/FB_CFV | Hasselblad

Karl Taylor Photography explains the history of optical excellence of Hasselblad lenses as he captures the exquisite details and entire tonal range of paintings with Hasselblad H6D-100c. See the full video here: bit.ly/OpticalExc | Hasselblad