Traditional folk customs of Spring Festival: paste paper-cuts and couplets The festive holiday atmosphere in China has gotten stronger since the beginning of the 12th month of the lunar year, as Chinese people gear up for the upcoming #SpringFestival, or Chinese New Year. The countdown to the Spring Festival usually starts on the 23rd day of the 12th month of the lunar year, when Chinese people get busier with preparations for the festival and observe traditional folk customs in the country. On