#formula1 #sportsmarketing #commercialpartnerships #brandstrategy #etihad #mclaren #redbullracing #damac #dubaibusiness | Felix Bruce
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#formula1 #sportsmarketing #commercialpartnerships #brandstrategy #etihad #mclaren #redbullracing #damac #dubaibusiness | Felix Bruce
The UAE’s relationship with Formula 1 is maturing. They're are moving from simply hosting the finale to actively underwriting the grid. In a week, two major UAE brands announced 2026 partnerships: Etihad with McLaren Racing, and DAMAC Properties with Red Bull Racing & Red Bull Technology. While both brands are buying into the same F1 ...
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