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12:03
YouTube
align.me
A channel partner strategy in 4 steps and 60 seconds
What's the best channel partner strategy? Selling a great solution to a willing market through the wrong channel is almost guaranteed to produce deeply-disappointing results. Marketers often use the term channel to mean tactic. Sales people, especially in B2B, use the term 'channel' to mean who you sell through. We're using the sales version on ...
54.5K views
Jul 28, 2015
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