Earlier this summer, the blond-haired, blue-eyed “Euphoria” starred in an ad campaign that critics accused of promoting eugenics. The ads for American Eagle’s denim centered around the phrase “Sydney Sweeney has great jeans.” American Eagle defended the ads, saying that “great jeans look good on everyone.”

The ad boasted about the "Euphoria" star's "great jeans," including a play on words that referenced her genes.