Take-Two Interactive CEO Strauss Zelnick says Rockstar has not used generative AI to build the highly anticipated GTA 6.

Strauss Zelnick boasted that Take-Two is in the business "of eating red meat for breakfast," explaining why they're marketing ...

GTA 6 LIVE: Another release date delay very unlikely hints Take-Two boss ...

Take-Two Interactive CEO Strauss Zelnick says that he has 'every reason to believe' that Rockstar will continue supporting ...

Despite Take-Two Interactive CEO Strauss Zelnick's enthusiasm for AI in game development, he has promised that generative AI ...

It's been a difficult week for Take Two Interactive. The company was one of many game publishers which saw their stock plunge following the debut of Google's AI Genie tool last week, with investors ...

But "generative AI tools are driving costs and time efficiencies" across Rockstar and other studios in the business ...

CNBC’s Jim Cramer sits down with Take-Two Interactive CEO and chairman Strauss Zelnick to discuss the company's latest ...

Take-Two Interactive CEO Strauss Zelnick went on the record regarding the AI used in the making of Grand Theft Auto 6.

Take-Two CEO Strauss Zelnick has chimed in on AI use across the company, claiming it has “energized” those across their ...

The boss of Take-Two has discussed Rockstar’s approach to marketing Grand Theft Auto 6 this summer, saying it needs to be ...

Strauss Zelnick has drawn a clear line in Take-Two using generative AI as tools, but not for any creative work, especially ...