Take-Two Interactive CEO Strauss Zelnick says Rockstar has not used generative AI to build the highly anticipated GTA 6.

Strauss Zelnick boasted that Take-Two is in the business "of eating red meat for breakfast," explaining why they're marketing ...

GTA 6 LIVE: Another release date delay very unlikely hints Take-Two boss ...

Take-Two CEO Strauss Zelnick said that the appeal of Rockstar's games is their handcrafted nature.

Take-Two Interactive CEO Strauss Zelnick went on the record regarding the AI used in the making of Grand Theft Auto 6.

The boss of Take-Two has discussed Rockstar’s approach to marketing Grand Theft Auto 6 this summer, saying it needs to be ...

Strauss Zelnick has drawn a clear line in Take-Two using generative AI as tools, but not for any creative work, especially ...

The wait is finally over as fans are finally getting some concrete news on ‘GTA 6‘, except for delays and leaks. Take-Two’s ...

Strauss Zelnick, the boss of Grand Theft Auto publishers Take-Two, has reassured fans that GTA 6 won’t use any generative AI.

It’s 2026, and artificial intelligence is no longer just a buzzword. It is now part of everyday life across industries, including gaming. As studios experiment with new tools, there is still no clear ...

Speaking to CNBC, Strauss Zelnick of Take-Two said marketing a game like GTA 6--which already has enormous hype behind it--is a "challenge" because Rockstar and Take-Two want to be "delicate" with how ...

Yes, GTA 6 will get a physical release on launch as confirmed by Take-Two's CEO. Here's what we know and how the rumor began.