Whether you love it or roll your eyes at it, there’s no denying the cultural chokehold that pumpkin spice has on fall. Starbucks is (once again) kickstarting the season early – they just announced their fall menu,

Longer-term upside will depend on sustained improvements in traffic, clarity in brand positioning, and resilience against an increasingly competitive coffee landscape.

New this year is the Pecan Oatmilk Cortado, which combines three shots of Starbucks Blonde Espresso with notes of pecan, rich brown butter, holiday baking spices and steamed oatmilk, topped with a sprinkle of pecan crunch topping and served hot in an 8-ounce cup.