EE unveils fast-paced gaming ad featuring Danny Aarons and Imangelikaa
The film features social media influencers Danny Aarons and Imangelikaa, moving between each gamer’s unique setup as they get ...
TV 2.0: Driving measurable business outcomes
TV 1.0 was a rather straightforward affair, says Jason Fairchild, chief exec and co-founder of tvScientific. Major brands ...
The Drum12h
With COP29 underway, here’s how European event leaders can achieve net zero
The events industry must play its part in the drive towards net zero, says Jason Megson of Sparks and advisory board chair to ...
The Drum12h
‘This is a rocket ship, and it’s not slowing down’ – things we heard at YouTube Festival
From AI-powered campaigns by Cadbury and Coca-Cola to EE’s audience-led storytelling, the YouTube Festival revealed how ...
The Drum12h
Ad of the Day: Le Chameau goes for a romantic festive walk in Christmas spot
London agency Calling worked with the French wellington boot brand. Christmas might be known as a time for consumption, but it’s also a lovely time to reconnect with loved ones and nature, often ...
Folklore, nature and Irish poetry at the heart of Le Chameau’s Christmas ad
The Drum visited the Edinburgh set with ad agency Calling to witness the filming of the French Wellington boot brand’s ...
NPR, WSJ & The Guardian on how Trump’s return will impact the ad biz for publishers
As the dust settles, the ad industry finds itself at an inflection point. Leading publishers like The Wall Street Journal, ...
How Spotify’s video ads became a game-changing must-buy for media agencies
Winning Gold in the B2B category at The Drum Awards for Digital Experience is Spotify’s ‘Spreadbeats.’ Here is the ...
Michelob’s real-versus-virtual F1 race really cut through in crowded category
Winning Best AR/VR Experience at The Drum Awards for Digital Experience is AB InBev brand Michelob Ultra’s ‘Lap of Legends.’ ...
The Drum19h
The story of how Kinder Joy and Kinder Surprise were transformed into phygital experiences
Over the years, the digitalization of things has rapidly changed the way we live and the way we consume things. Children are ...
Harvey Nichols rekindled its ‘hedonistic’ attitude through packaging
Winning Gold at The Drum Awards for Design in Packaging, is Harvey Nichols and Design Bridge and Partners, with Harvey ...
The Drum19h
The story behind Docusign’s rebrand
Winning in the Best Website Experience category at The Drum Awards for Digital Experience is Basic/Dept for the rebrand of ...