Measurement & Analytics - This infographic explores how a measurement paradox leads marketers to wrongly attribute sales and ...

Understanding consumer behavior is key to increasing ROI. Learn the importance of customer segmentation and how to analyze customer migration patterns.

Marketing strategies must now be reassessed and adjusted, because COVID-19 has turned marketing's 4Ps--product, place, price, promotion--into 4Cs: confusion, calamity, chaos, complexity.

Career Management - Colleges rarely teach analytics, automation, content, email, mobile, social, and other critical skills in depth. What is your organization doing to build a modern marketing ...

The average global Facebook advertising cost per thousand impressions (CPM) increased 33% between 2Q16 and 2Q17: from $6.52 to $8.66. The average global Facebook advertising cost per click (CPC) ...

Microsoft now requires high-volume senders to publish a DMARC policy. B2B marketers must also prepare for its current deliverability recommendations and stricter policies ahead.

Websites - What's the median conversion rate for landing pages in 2024? How do conversion rates vary among industries, traffic sources, and devices? Is reading ease correlated with a better conversion ...

Marketing Strategy - Fully 84% of consumers in the United States say they've opted in to receive texts from at least one business, up from 62% in 2021, according to recent research.

CFOs expect proof of impact. Learn how to build ROI-driven marketing campaign models that align with financial metrics and ...

Analyzing mobile marketing campaign data is necessary to improving future campaigns. Here are some guidelines to ensure you analyze your data correctly.

Companies with a product-led growth strategy start with self-serve customers, then scale to enterprise buyers. But you don't have to ignore the self-servers.

Content can engage your customers, but you must rethink it. It's not about beautiful stories about your brand; it's about high-value, behavior-changing content about and for your customers.