Measurement & Analytics - This infographic explores how a measurement paradox leads marketers to wrongly attribute sales and ...

Understanding consumer behavior is key to increasing ROI. Learn the importance of customer segmentation and how to analyze customer migration patterns.

Marketing strategies must now be reassessed and adjusted, because COVID-19 has turned marketing's 4Ps--product, place, price, promotion--into 4Cs: confusion, calamity, chaos, complexity.

Career Management - Colleges rarely teach analytics, automation, content, email, mobile, social, and other critical skills in depth. What is your organization doing to build a modern marketing ...

The average global Facebook advertising cost per thousand impressions (CPM) increased 33% between 2Q16 and 2Q17: from $6.52 to $8.66. The average global Facebook advertising cost per click (CPC) ...

Microsoft now requires high-volume senders to publish a DMARC policy. B2B marketers must also prepare for its current deliverability recommendations and stricter policies ahead.

Websites - What's the median conversion rate for landing pages in 2024? How do conversion rates vary among industries, traffic sources, and devices? Is reading ease correlated with a better conversion ...

Marketing Strategy - Fully 84% of consumers in the United States say they've opted in to receive texts from at least one business, up from 62% in 2021, according to recent research.