US President Donald Trump’s all-out tariff strike may play to politics, but it’s marketers and advertisers who’ll now have to ...

In retail sales, while RMNs offer potent targeting capabilities, advertisers can turn their campaigns effective by deploying ...

Santosh Padhi’s Into Creative enters an adland shaped by consolidation, digital shifts, and indie resurgence. Will its Big ...

The advertising media spend in India was estimated to be around $1.1 billion last year, according to COMvergence's 'New Business Barometer 2024' report for India. The media and advertising market ...

True women empowerment in marketing lies in crafting authentic narratives beyond clichés, says Sterlite’s group CHRO, head of marketing and communication, and head of CSR.

Meta has launched new creator management tools to help brands easily discover and partner with the right creators to grow sales. The tools include AI-enabled creator discovery, content recommendation, ...

India’s OTT platforms face a tough balancing act—compelling content, smart pricing, and data-driven ads—all while battling churn and piracy, notes Moloco’s director of product management for MSM ...

When JWT Delhi launched Pepsi’s ‘Youngistaan’ campaign in 2010, Titus Upputuru was a creative director at Ogilvy. He recalls how his agency immediately came up with another campaign for Sprite within ...

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Snapchat has launched ‘Creator Connect’, a multi-city campaign targeted at India’s Gen Z digital creators. As part of this marketing exercise, the brand will provide creators with mentorship, growth ...

What do Kevin Hart, Ryan Reynolds, Jason Momoa and the lead actors of ‘Zindagi Na Milegi Dobara’ (ZNMD) have in common? They have all associated with Yas Island at some point in their career, with the ...