Chinese Wok has launched a cricket-themed campaign for the current IPL cricket season. The campaign offers a meal deal called ...

Many of today's nostalgia marketing campaigns evoke Gen Z memories from a wrong era—a misalignment needing correction, says ...

Agency to act as a platform for women professionals and entrepreneurs to collaboratively offer clients their expert services ...

Williams’ memoir lifts the lid on life inside Facebook, exposing a culture where ambition eclipses ethics, and authenticity ...

Brian Lesser, currently global chief executive of Group M, joined from InfoSum in September 2024.

Many of today's nostalgia marketing campaigns evoke Gen Z memories from a wrong era—a misalignment needing correction, says ...

India’s sports sponsorship industry crosses INR 16,633 crores in 2024, posting a growth even in non-cricket sponsorships, ...

To target the high-growth markets of UAE, Saudi Arabia, and Kuwait for its AI-driven customised solutions for brand marketers and advertisers.

Masoom Minawala has called it a day at Schbang MMaximise after a two-year stint. After turning Schbang MMaximise into a ...

EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ...

The agency launched its Neurodiversity Center of Excellence to help implement neurodivergent talent in its creative marketing and brand strategy.

To connect with Gen Z, brands must move beyond broad demographic studies and tune into cultural shifts to address real ...