Identity is an increasingly central driver of consumer purchases, even as diversity suffers backlash in some parts of the world. Here’s how brands can get it right.

New research by INSEAD faculty questions everything from the potential for corruption in healthcare redemption schemes to the influence of others on our dietary choices. One study explores how best to ...

In a polarised world, leaders need to make bridging divides a part of their narrative, says INSEAD's Jennifer Petriglieri.

The country is rapidly embedding AI into its core economic strategies and across industries: A recent study revealed that 81 ...

When countries are intentional in building entrepreneurial ecosystems, they can turn uncertainty and weakness into advantage.

Still too few directors recognise AI’s potential to improve preparation, discussion and decision-making in the boardroom. But ...

Affordable strategic business analyses and career consulting are now available to anyone with an internet connection.

A new world order is unfolding as the US-China AI race meets geopolitics. When a rising power meets with an established one, it inevitably leads to conflict. Is the Thucydides trap indeed playing out ...

The next morning, the CEO told me that the incident had gnawed at him all night. He realised he’d been avoiding hard decisions. So he came up with a real plan that addressed the company’s core ...

How China built a robust AI ecosystem to challenge American dominance.

India’s luxury landscape is at a crucial juncture. With a booming economy, the world’s largest population and a dynamic, youthful demographic, the country has been dubbed the nextluxury hub, ...

How boards of incumbent companies can safeguard value creation when launching new businesses.