Identity is an increasingly central driver of consumer purchases, even as diversity suffers backlash in some parts of the world. Here’s how brands can get it right.

New research by INSEAD faculty questions everything from the potential for corruption in healthcare redemption schemes to the influence of others on our dietary choices. One study explores how best to ...

In a polarised world, leaders need to make bridging divides a part of their narrative, says INSEAD's Jennifer Petriglieri.