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Cracker Barrel Unveils a New Logo

Cracker Barrel shares plummet after pushback on new logo, brand refresh

Shares of Cracker Barrel Old Country Store plummeted roughly 10% on Thursday after the restaurant unveiled its new logo earlier this week as part of a larger brand refresh.

Washington Examiner on MSN · 2d

Cracker Barrel faces backlash over modernized logo despite CEO’s spin

A press release from the chain states its new logo is “rooted even more closely” to its iconic barrel shape and name.

USA TODAY · 1d

Cracker Barrel CEO says new logo and rebrand are 'for today and for tomorrow,' but backlash suggests otherwise

Cracker Barrel is saying goodbye to its iconic logo and has introduced an "enhanced brand look and feel." Why some are not happy about it.

7hon MSN

Conservative activist slams Cracker Barrel; company left reeling after logo redesign

Conservative activist Robby Starbuck released a scathing critique of Cracker Barrel as the company faces backlash after ...

1don MSN

Cracker Barrel backlash: Americans 'sick of having our culture and heritage stripped from us,’ Starbuck says

Conservative activist Robby Starbuck criticized Cracker Barrel's rebranding efforts and corporate policies, claiming the ...

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