Google on Wednesday announced its new lineup of Pixel phones and other gear at an event hosted by Jimmy Fallon.

The AI expansion on the four Pixel 10 models amplifies Google’s efforts to broaden the use of a technology that is already starting to reshape society. At the same time, Google is taking a swipe at Apple’s Achilles’ heel on the iPhone.

To nobody’s surprise, there’s a new Tensor G5 chip, with a 35% faster CPU, powering everything. The Pixel 10 comes with 12GB of RAM standard and two storage options (128GB and 256GB). And for the first time on any Pixel phone, there’s built-in Satellite SOS, which works more or less the same as it does on newer iPhones.

The Pixel 10 series is bringing a new Ask Photos feature that lets you edit images by simply giving text prompts to AI.

Google sold its own hardware, including a lineup of phones, under the Nexus brand from 2010 to 2016 — but it was always known that hardware manufacturers like HTC and Samsung were actually building the hardware.

Google follows in Apple's footsteps by nixing support for physical SIM cards from its US Pixel 10 phones. The company says most US Pixel owners already use eSIM.

The latest upgrades to the Pixel lineup are more iterative than not, promising improvements like brighter displays and bigger batteries to go with newer processors. But there are