minor league baseball john oliver

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Detroit's Double-A team gets rebrand from John Oliver

HBO’s John Oliver introduces the Moon Mammoths to minor league baseball

CLEVELAND, Ohio — Minor league baseball has always been the laboratory for sports marketing creativity, but the Erie Sea Wolves’ transformation into the “Moon Mammoths” might just take the championship trophy for most brilliantly bizarre rebrand of the season.

USA TODAY · 2d

Meet the Erie Moon Mammoths: Detroit's Double-A team gets rebrand from John Oliver

The Tigers' Double-A team, the Erie SeaWolves, won John Oliver's competition to rebrand and now have a new alt identity as the Erie Moon Mammoths.

Major League Baseball · 22h

Meet the Moon Mammoth, the mascot masterminded by John Oliver’s show

In the summer of 1991, a scuba diver named George Moon was combing the depths of Lake Pleasant in Erie County, Pa. When he broke the surface, he was carrying with him an almost three-foot long bone. M

Detroit Free Press3d

John Oliver minor league baseball: Meet Erie Moon Mammoths

Comedian John Oliver offered to rebrand a minor league baseball team, with the Erie SeaWolves being selected. The new logo features a purple mammoth in a space helmet, and the team will ...

Sporting News2d

John Oliver minor league baseball team, explained: Why comedian gave Erie SeaWolves full rebrand for Tigers

John Oliver minor league baseball team rebrand. Oliver embraced the eccentricities of minor league baseball during a recent episode of "Last Week Tonight," offering to rebrand an ...

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Detroit's Double-A team gets rebrand from John Oliver

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