Change is never easy, and it has definitely come at a cost for restaurant and gift store chain Cracker Barrel. On Aug. 20, the company unveiled the redesign of its iconic logo, and you wont believe why the MAGA faithful are losing their collective minds over it.

The new logo jettisons an illustration of a mostly silhouetted man in overalls leaning on the eponymous barrel.

The saga over Cracker Barrel’s logo change rumbles on, with the MAGA movement now creating its own predictable answer to the problem. The company sent conservatives into a tailspin after it announced it was simplifying its long-held logo by dropping an image of an old-timer leaning against a wooden barrel.