The Erie SeaWolves have a new alternate identity, thanks to the help of HBO’s "Last Week Tonight with John Oliver." After ...

The Tigers' Double-A team, the Erie SeaWolves, won John Oliver's competition to rebrand and now have a new alt identity as ...

The Detroit Tigers Double-A affiliate, the Erie Seawolves, are bout to have one of the most unique alternate brands in all of ...

In the summer of 1991, a scuba diver named George Moon was combing the depths of Lake Pleasant in Erie County, Pa. When he ...

CLEVELAND, Ohio — Minor league baseball has always been the laboratory for sports marketing creativity, but the Erie Sea ...

The Detroit Tigers' Double-A Erie SeaWolves will be renamed the Erie Moon Mammoths after being picked by John Oliver of HBO’s ...

The Erie SeaWolves are receiving a new name -- at least for certain games later this season. The team is being rebranded as ...

The Detroit Tigers’ Double-A Erie Seawolves will be renamed the Erie Moon Mammoths after being picked by John Oliver of HBO’s ...

The Erie SeaWolves will change to the Erie Moon Mammoths for four games this season after winning a contest with HBO and ...

After weeks of waiting, the most high-profile rebrand in minor league baseball has been set in stone. Emmy-winning comedian John Oliver offered a full rebrand t ...