Brunson is seen entering a jewelry shop in the advertisement and wants to buy the new Nike Kobe 3 Protro “Halo” colorway but is asked to go through a test about how clutch he is by Kobe’s oldest daughter, Natalia Bryant.

Brunson's appearance is fitting, as he's a known fan of Kobe sneakers. According to ESPN, the NBA All-Star wore a version of the Kobe sneaker inspired by the Statue of Liberty at the 2025 NBA playoffs, and previously sported the Kobe 6 Protro Grinch shoes in March 2024.

A key feature of the new Nike Kobe 3 Protro is diamond shapes on the upper and outsole in honor of Natalia, whose middle name is Diamanté.