Conservative critics saw the decision to remove the man in the logo, long known as Uncle Herschel, as an attempt by corporate executives to strip the chain of its history and character. That the CEO is a woman, Julie Felss Masino, only further fanned the outrage in some circles.

Cracker Barrel hosted a pop-up event in Manhattan that included line dancing and live country music as it faces criticism for its new simplified logo design.

In August 2025, Cracker Barrel revealed a new logo as part of a $700 million rebrand. The updated design replaced the iconic image of a man leaning on a barrel with a minimalist, text-only style. The new Cracker Barrel logo retains the gold-and-brown color scheme but removes “Uncle Herschel,

Cracker Barrel has a special place in the hearts of many Americans, offering homestyle American cuisine in a folksy “Old Country Store”

Don’t fret, y’all. Just like the faithful return of Uncle Junior’s vegetable garden, Cracker Barrel just announced that this fan-favorite dish, complete with all the fixings, is back for fall. And now, for the first time, you can also choose to order Uncle Herschel’s Favorite with a premium New York Strip Steak as your meat option.

Fall is near, and grocery stores, restaurants, and coffee shops are revamping shelves and menus to include all things pumpkin spice, gooey cinnamon baked goods, and apple spice delights. From desserts to lattes and all the new candy, there’s no shortage of opportunities to enjoy fall flavors.

Is Uncle Herschel the guy on the old logo? Why would you take Uncle Herschel out back and shoot him and turn around and feed us his eggs? Why, Cracker Barrel? This interview backfired completely, as it brought more eyeballs to the redesign, turned it into ...

Cracker Barrel's new, simplified logo is drawing criticism from some customers. The chain unveiled a new logo on Tuesday.