Cracker Barrel is saying goodbye to its iconic logo and has introduced an "enhanced brand look and feel." Why some are not happy about it.

Cracker Barrel revealed a new text-only logo as part of its brand refresh. The chain launched a fall menu with returning favorites and new comfort dishes. Country artist Jordan Davis will help kick off the update at a New York City event.

In case you missed it, Cracker Barrel, the Tennessee-based restaurant chain known for its country store and Southern cooking, this week revealed a new logo -- the first in 47 years -- that no longer features its iconic barrel and Uncle Herschel. Conservative influencers were quick to voice their disapproval.