Wang Ning, billionaire founder of Chinese toy maker Pop Mart International Group, said the company could “easily” reach 30 billion yuan ($4.2 billion) in sales this year.

The grinning plush elves drove record revenue for the Chinese retailer in the first half of the year, and soon fans will have something new to lust after.

Move over Barbie, here comes Labubu. The Chinese maker of the hit monster doll – favored by celebrities including Kim Kardashian and Rihanna – said Tuesday its profit soared nearly 400% in the first half of the year The toothy-grinned plush toys’ stratospheric rise has sent shares of Pop Mart surging 213% year to date,