A viral TikTok trend, 'menstrual masking,' is seeing users apply period blood to their faces for supposed skin benefits.

When a lesser-known brand collaborates with a larger brand, well-perceived brand or an “it-brand,” the lesser-known brand is ...

What are the biggest opportunities for those advertising on social media at the moment? We gathered insights from experts at ...

THE jungle might not be a rapper’s natural habitat, but Aitch – real name Harrison Armstrong – certainly seems at home. But ...

She said it reaffirms a lot of the hostility and anger these men have towards women, with even the term “incel” blaming women ...

Ester Souza, the daughter of pastors in Brazil’s rural São Paulo state, has millions of social media followers.

If you're a lover of diner food -- and who isn't? -- here's a lengthy list of the top diners in every U.S. state.

Many people are drawn to MAGA because they feel left behind — economically, culturally and politically. When people ...

Trust is the true currency of influence. Yet trust is also what’s most at risk in today’s crowded creator economy.

YouTube remains the most popular, but adults are increasingly using Instagram, TikTok, WhatsApp and Reddit. Use of some platforms varies by age, gender, and race and ethnicity.

L’Oréal chief executive officer Nicolas Hieronimus, recipient of the 2025 WWD Beauty Inc Pete Born Impact Award, has driven ...

They shape taste, dictate trends, and, in some cases, even influence what the news covers.