After officially unveiling the first two SMART Play sets in the LEGO Star Wars theme earlier this month, The LEGO Group has ...

The astronaut's stand means you can have it 'floating' in mid-air, and the red and blue stripes, with a little gray to boot, ...

Since then we've been treated to thousands of sets across licences and deals, including LEGO Star Wars, LEGO Mario, LEGO Formula 1, LEGO Disney and even the floral LEGO Botanicals range. This month, ...

A gold trophy with a Smart tag was the target to get closest to, and each player would shake a duck to activate it, and then ...

A new report from a credible leaker details four more LEGO Pokemon sets in the $70–$260 price range said to be targeting a ...

The 30 must-have toys for 2026 have just been revealed at Toy Fair – from LEGO to quirky collectibles, here’s what’s trending ...

A top 30 Hero Toys for 2026, unveiled at the start of the industry’s Toy Fair event, also included at least two products with ...

Toys for teenagers and adults have revived the industry, but it could be hit by any ban on social media for under-16s.

Melissa Symonds, executive director, UK Toys, Circana said: “2025 has marked a clear turning point for the UK toy market, with infant and preschool delivering ...

From left University of Canterbury Professors Cheryl Brown and Kathryn MacCallumWhile recent studies have emphasised the negatives of ...