Sparkly beverages pumped with prebiotic fiber have been bubbling up for some time now, positioned both as gut-helpers and ...

Coca-Cola is kicking off a game-changing new campaign, "Halftime," inspiring fans to embrace the magic of a pause—a moment to ...

Coca-Cola enters the prebiotic soda market with Simply Pop: a move projected to take the fast-growing category to the next ...

"You gotta live it big time!" Boy band Big Time Rush is kicking off their "In Real Life Worldwide Tour" to the new Coca-Cola ...

The Coca-Cola Company announced the beverage on Monday, creating new competition for popular soda alternatives like Poppi and ...

Big Time Rush has announced their “In Real Life Worldwide Tour,” which kicks off at Birmingham’s Coca-Cola Amphitheater on ...

Coca-Cola is likely hoping the recognizable "Simply" brand will help the new soda quickly establish itself, against Poppi and Olipop, the two prebiotic-packed soda startups that have attracted a loyal ...

The group, with special guests Katelyn Tarver and Stephen Kramer Glickman, will play the Coca-Cola Amphitheater July 9.

Coca-Cola says that the “fruit-forward” line ... and the OLIPOP team has brought to life, is a great place for them to seek growth. It’s certainly a validator that the modern soda category ...

Bentley’s 2025 tour will focus on greatest hits, fan favorites and new music, according to his publicist. He has a new album ...

The Coca-Cola company announced a new line of prebiotic sodas, hitting shelves in February 2025 to compete with the likes of OLIPOP and Poppi.

The brand builder and, until last month, international MD at the drinks business marketers love to hate tells Tim Healey why ...