WARC's Ann Marie Kerwin speaks to David Tiltman and the ANA's Stephanie Fierman about new survey data and what we've learned so far about The Multiplier Effect ahead of the next stage of the project.

A playbook that combines data, frameworks and real-world examples to help marketers recognize the key “blockers” they might face – and give them some “plays” to help them make progress. A playbook ...

From WARC, Analytic Partners, BERA.ai, Prophet and System1 There’s a major disconnect between the goals that CMOs are focused on and the objectives of the C-Suite. Inside marketing departments, silos ...

© 2026 Informa Events (Europe) Limited and its affiliated entities (t/a LIONS). All rights reserved.

© 2026 Informa Events (Europe) Limited and its affiliated entities (t/a LIONS). All rights reserved.

This Platform Insights report – the first in a new series, exclusive to WARC Media subscribers – provides an overview of the key datapoints that advertisers need to know about TikTok, spanning ...

Marketing measurement used to be about what had already happened; its next phase will be about what to do next: WARC’s Future of Measurement 2026 explores this new reality.

Despite being digital natives with enormous streaming choices, Gen Z is going to the cinema in large numbers, an indication that young people are looking for ‘in-real-life’ experiences that aren’t ...

Arla Foods has transformed its marketing strategy over the past four years under CMO Patrik Hansson, the most visible element being a move beyond generic dairy advertising.

Following Les and Will's Go Big or Go Home research presented at the IPA Effectiveness conference in 2025, they're back with even more insight. In the webinar, hosted by Lucky Generals CEO Cressida ...