Measurement & Analytics - This infographic explores how a measurement paradox leads marketers to wrongly attribute sales and ...

Websites - What's the median conversion rate for landing pages in 2024? How do conversion rates vary among industries, traffic sources, and devices? Is reading ease correlated with a better conversion ...

The average global Facebook advertising cost per thousand impressions (CPM) increased 33% between 2Q16 and 2Q17: from $6.52 to $8.66. The average global Facebook advertising cost per click (CPC) ...

Learn how to generate brand gravity and sustain visibility to attract and engage B2B buyers and buying groups across modern ...

Marketing Strategy - Fully 84% of consumers in the United States say they've opted in to receive texts from at least one business, up from 62% in 2021, according to recent research.

Branding - Which major brands are people most likely to recommend to others? To find out, researchers surveyed more than a ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Microsoft now requires high-volume senders to publish a DMARC policy. B2B marketers must also prepare for its current deliverability recommendations and stricter policies ahead.

CFOs expect proof of impact. Learn how to build ROI-driven marketing campaign models that align with financial metrics and ...

Marketing Strategy - The most important areas of marketing are the three Ps: positioning, presentation and panache.

Branding and direct response, though different, must work in concert to ensure marketing success. To employ the right blend of tactics, marketers should understand the key differences.