The “Popular for a Reason” campaign leverages Hershey’s advertising partnerships for maximum reach and includes an Oscars integration.
Feels like Gap” sees the actress star in a 90-second spot that will be amplified across digital, social media and out-of-home channels.
Givsly , the responsible advertising and marketing solutions platform, today announced the return of its flagship Karaoke for Causes event for 2025. Karaoke for Causes brings together top industry ...
A Guinness World Record attempt that involves creating 20,000 pancakes is the first major marketing effort under new ...
The “Unfolded” effort demonstrates how the first-mover continues to experiment with the metaverse to link gaming, content and real-world rewards.
In just 10 months, the company has achieved a 10X revenue increase, expanded its Fortune 500 client roster by 4X, and assembled an award-winning team of multicultural media experts from My Code Media, ...
The seven-episode series will feature longform interviews with the executives shaping the industry from David Droga, CEO, Accenture Song; Zena Arnold, Sephora CMO; Vlad Kuznetsov, Sephora CIO; Pratik ...
61% of Americans are concerned about the use of generative AI (GenAI) for misinformation and deepfakes, a new report from ...
The category delivered record ad impressions last year, with specialty retailers like Chewy and non-retailers like Uber seeing the largest gains.
CMO Tom Gargiulo explains how “It Takes More To Get This Far” seeks to build on the Coca-Cola brand’s recent momentum.
Tech-powered production company Untold Fable today launched Authored – a new licensing platform that provides advertisers with access to a unique library of editorial-style photos and videos, sourced ...
The chairman and CEO discussed the company’s approach to mergers and acquisitions, data and artificial intelligence at an ...
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