Vishal Subharwal, CMO & Group Head – Strategy, HDFC Life, talks about the brand’s first regional multimedia campaign, association with Rishabh Pant, and the enduring relevance of ‘Sar Utha Ke Jiyo’ ...

The bane of fake followers and consumer fatigue beset some festive campaigns. An 'always on' engagement style rather than 'festive boosts' should be the way forward, say marketing experts ...

The new campus is WPP’s third in India after Mumbai and Gurgaon; WPP’s Enterprise Technology team is the first to move into the new campus ...

As Biharis often say, “Diwali ke baad real festival begins.” While brands are beginning to acknowledge the influence of the ...

For today’s Luminaries series, we engaged in a free-wheeling conversation with Dr. Sarvesh Tiwari, Founder & Managing ...

Donald Trump and Kamala Harris made appearances on podcast shows like 'The Joe Rogan Experience' & 'On Call Her Daddy' to ...

Pankaj Srivastava has joined Zee Media as Vice President - IPs, Events and Special Projects, he will be based in the Noida ...

In an age where digital interactions are constant, brands are tapping into an often-overlooked but powerful asset: sound.

As the wedding season festivities begin, Myntra has partnered with Bollywood's leading actor Anushka Sharma to unveil a ...

As part of this partnership, Goldmine Advertising will spearhead social media strategies to boost Canara Bank’s digital ...

In a delightful crossover, Swiggy Intamart has collaborated with Prime Video for an ad film starring Varun Dhawan, timed with ...

From unconventional influencer alliances to cross-industry tie-ups, these partnerships have not only captivated attention but ...