US President Donald Trump’s all-out tariff strike may play to politics, but it’s marketers and advertisers who’ll now have to ...

Chinese Wok has launched a cricket-themed campaign for the current IPL cricket season. The campaign offers a meal deal called ...

Agency to act as a platform for women professionals and entrepreneurs to collaboratively offer clients their expert services ...

Williams’ memoir lifts the lid on life inside Facebook, exposing a culture where ambition eclipses ethics, and authenticity ...

Many of today's nostalgia marketing campaigns evoke Gen Z memories from a wrong era—a misalignment needing correction, says ...

Brian Lesser, currently global chief executive of Group M, joined from InfoSum in September 2024.

Many of today's nostalgia marketing campaigns evoke Gen Z memories from a wrong era—a misalignment needing correction, says ...

In retail sales, while RMNs offer potent targeting capabilities, advertisers can turn their campaigns effective by deploying ...

Santosh Padhi’s Into Creative enters an adland shaped by consolidation, digital shifts, and indie resurgence. Will its Big ...

Access limited free articles a month after free, fast registration.

Snapchat has launched ‘Creator Connect’, a multi-city campaign targeted at India’s Gen Z digital creators. As part of this marketing exercise, the brand will provide creators with mentorship, growth ...

When JWT Delhi launched Pepsi’s ‘Youngistaan’ campaign in 2010, Titus Upputuru was a creative director at Ogilvy. He recalls how his agency immediately came up with another campaign for Sprite within ...