Roc Nation said this week that Bad Bunny’s Super Bowl halftime show set a global viewership record of 4.157 billion.

The figure was reportedly a combination of viewership across global & U.S. broadcasts, YouTube and other digital properties.

Roc Nation said this week that Bad Bunny set a global viewership record for the most-watched Super Bowl halftime show ...

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It's an all-time record for the halftime show.

Some found it refreshing. Others… didn’t. Wherever you stand on the Bad Bunny Super Bowl Halftime Show, if there’s one […] ...

The TV broadcast is doing most of the lifting in that total, obviously. Per Nielsen, an average of 128.2 million people watched the halftime show in the United States. Using YouTube’s 30-second view ...

The Puerto Rican pop star’s performance at the Super Bowl 2026 halftime show drew 4.157 billion views worldwide within the ...

Augspurger® announces that Founder and President Dave Malekpour will be presenting ‘Studios of the Stars”, a masterclass on recording studio design and careers within design and integration, at ...

Mike Florio and Chris Simms react to reported numbers surrounding Bad Bunny's Super Bowl LX halftime performance, discussing the global appeal the NFL wants to have.

The NFL says Bad Bunny’s Super Bowl 60 halftime show hit 4.1 billion views, but fans question the numbers and demand clarity.