The governing body of women's tennis has a new logo, but its future in women's sports will not be defined by color schemes.

The Women’s Tennis Association (WTA) has recently unveiled a bold new brand identity, marking a significant transformation ...

The rebrand includes a fresh logo and advertising campaign centered around the slogan “Rally the World,” which the WTA hopes ...

Aryna Sabalenka, Coco Gauff, and Naomi Osaka made their presence and voices more valuable than logos and fonts in WTA rebrand ...

"I just need to concentrate on school and tennis." Film Movement has unveiled an official US trailer for an acclaimed indie film titled Julie Keeps Quiet, a Belgian thriller about a star tennis player ...

Remember the second-round match of the 2024 US Open between Naomi Osaka and Karolina Muchova? The post Amazed Naomi Osaka ...

As the star player at an elite tennis academy, Julie’s life revolves around the game she loves. When her coach is suddenly ...

Mary J. Blige, MGM Rewards Slam tennis and Mardi Gras specials top this week’s entertainment lineup in Las Vegas.

Honoring the WTA's history, the brand now redefines the WTA's mission in order to shape its future. With the call to Rally ...

As chief brand officer of Bobbie, it's Kim Chappell's responsibility to help people understand the purpose of the organic ...

Iga Swiatek reveals her coach’s focus on defensive mastery amid a tactical overhaul. Discover how the World No. 1 is ...

The WTA has a new logo and player-focused ad campaign rolling out across its digital channels today. The WTA today revealed a ...