CLEVELAND, Ohio — Minor league baseball has always been the laboratory for sports marketing creativity, but the Erie Sea ...

The Tigers' Double-A team, the Erie SeaWolves, won John Oliver's competition to rebrand and now have a new alt identity as ...

The Erie SeaWolves are getting a makeover courtesy of comedian John Oliver. The "Last Week Tonight" host issued a pitch to ...

In the summer of 1991, a scuba diver named George Moon was combing the depths of Lake Pleasant in Erie County, Pa. When he ...

This article was originally published on www.si.com as John Oliver Unveils Unusual New Identity for Tigers' Minor League Team ...

The Erie SeaWolves are receiving a new name -- at least for certain games later this season. The team is being rebranded as ...