Nike's new strategies, including a Kim Kardashian partnership, target Millennials and Gen Z, presenting potential growth.

More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim ...

The “Kardashians” star went for a ballgown moment that landed a bit flat, with fans comparing her wrinkled Balenciaga look to ...

The sportwear company Nike, which has faced lagging revenue and relevance, is teaming up with reality TV star Kim ...

Nike is joining up on a new brand with Kim Kardashian in a bet her star power can have the same impact Michael Jordan did 40 ...

Nike has recruited Ms. Kardashian to try to change its fortunes with female customers, but Nike gets more out of this than ...

Kim Kardashian is not coming in to be a savior to Nike, as this is just one of many issues Nike needs to address, says ...

Nike is in a slump. Sales are down, its stock has lost more than a quarter of its value over the past year and its new CEO ...

Nike will launch a new women's activewear brand in the U.S. this spring in partnership with Kim Kardashian-owned shapewear ...

Nike on Tuesday announced a new brand in partnership with the influencer Kim Kardashian’s Skims, giving the company’s stock ...

Nike is extending its brand lineup through a rare partnership with Kim Kardashian's Skims. It's a bet that her star power can have a similar impact as Michael Jordan has on the sportswear giant ...