Magic: The Gathering is making a controversial choice with its Final Fantasy UB set, and it may eventually backfire.

Hasbro's Wizards of the Coast division is launching "Magic: The Gathering" cards based on the "Final Fantasy" video games later this year. "Magic" accounted for about $1 billion in 2024 revenue, though its sales slipped a bit from 2023 levels.

Magic: The Gathering's next releases are on the horizon, and an upcoming slate of cards coming to stores features one of their most anticipated collabs for the 2025 release year: Final Fantasy. This franchise is beloved by many and known by even more,