USC will move to Nike from Under Armour, who had previously fitted the Gamecocks since 2007. The contract goes into effect ...

Wilson’s legacy with South Carolina includes leading the Gamecocks to their first national championship in 2017. She also won ...

After the University of South Carolina secured a deal with Nike, Dawn Staley couldn't contain her excitement on social media.

Friday morning, South Carolina announced a new apparel deal with Nike that will go into effect on July 1, 2026. The women’s ...

On Wednesday, I opened the floor to women’s basketball questions on The Insiders Forum. Here’s a sample of what was discussed ...

Wilson, a Gamecock great who has a statue in her honor outside of Colonial Life Arena and a retired jersey hanging in the ...

The Nike revolution is coming to South Carolina, where the ties are already deep. Women’s basketball coach Dawn Staley has ...

During the 2008-09 season, Dawn Staley’s first in Columbia, South Carolina wore Nike uniforms. Under Armour first took over ...

In this month’s Fight the Power, Preach Jacobs talks about turning 42, feeling “too old for this shit” and how rumors ...

South Carolina is ditching Under Armour for a deal with Nike, a brand that once gave Dawn Staley a signature shoe.

South Carolina will soon usher in a new era of apparel and branding. The Gamecocks are expected to make the switch from Under ...

Excitement is building around South Carolina’s receiving corps in 2025. One of those guys is former Irmo star Donovan Murph, cousin to Gamecock legend Alshon Jeffery Rick Henry interviews Sterling ...