Clips from shows like ‘Succession,’ ‘The Sopranos,’ ‘The Simpsons’ and ‘Knight of Cups’ are being deployed to poke fun at the viral moment from the band's Boston show.

A "kiss cam" moment at a Coldplay concert has gone viral after the band's lead singer, Chris Martin, joked about a possible affair. The band was playing a July 16 concert at Gillette Stadium in Boston when a man and woman dancing together during the show were shown on the stadium's Jumbotron.

Coldplay's concert at Gillette Stadium on Wednesday took an unexpected turn when a couple caught on the jumbotron sparked debate online.

The company linked to two people seen canoodling at a Coldplay concert in Massachusetts said it is launching an investigation into the incident after people online speculated the man in the video is the company’s CEO.

Caught on Coldplay's kiss-cam by a curious Chris Martin? The one thing you shouldn't do is cut and run, because one couple is in a lot of trouble for doing just that.

A couple's reaction to being on the big screen at a Coldplay concert led to an awkward moment, and a viral reaction from Chris Martin.

CNN has not verified the identities of the man and woman, but the video had people on social media speculating about who they are and their relationship status. CNN has reached out to a representative for Coldplay for comment. It is far from the first time a kiss cam has led to a tricky situation.

As has gone viral a million times over in a matter of days—to the giggling glee of us ingrates on the internet—during a Coldplay concert in Foxborough, Massachusetts (home of the stadium where the New England Patriots play and marriages are destroyed), what seemed to be a loving couple was beamed onto the venue’s giant screen.

Astronomer CEO Andy Byron's alleged affair exposed at a Coldplay concert becomes sports world joke as the Phillies and other teams reference the controversy.