ITV uses in-game adverts during Six Nations in UK first

An advert was shown in each half of France's victory over Ireland in a 'double-box' format, lasting for 20 seconds.
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Here's what viewers need to know about ITV Six Nations in-game adverts

Advertisements will be shown twice during each match, in a split screen. Each ad will last 20 seconds and will fill the right ...

Fans blast ITV for showing mid-match adverts during Six Nations opener between France and Ireland

The first ad of its kind was displayed in the 17th minute and involved a split screen, with a plug for a Samsung product on ...
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ITV to air in-game adverts for Ireland’s Six Nations clash against France tonight

For the Six Nations opener between Ireland and France on Thursday, ITV will add split-screen adverts while scrums are being ...

ITV to play adverts before scrums during Six Nations games

The news that ITV intends to show adverts during breaks in play before scrums shows the disdain in which the set-piece is ...

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