Allen Iverson has often credited the "Be Like Mike" Gatorade commercial featuring Michael Jordan as a significant influence on his love for basketball.

Once a sleepy category dominated by heritage brands, hydration has become a fan favorite driven by new wave brands, social media trends and an emphasis on simply drinking more water.

Tyler Tanner has become an impact defender for Vanderbilt basketball as a freshman, thanks in part to the influence of his father and Darius Garland.