If you ask my sister, she'll tell you there is no louder sound than that of her 33-year-old sister acknowledging that Taylor ...

ELF ON THE SHELF 11 IS FINALLY HERE! CLICK HERE TO WATCH! <a href=" and Anthony find a real life ELF in their house!If you ...

The Elf on the Shelf got a sparkly upgrade for its 20th anniversary as The Lumistella Company partnered with iconic crystals ...

Elf on the Shelf is celebrating it’s 20th Anniversary this year! Maddie Conklin sits down with the creators of Elf on the ...

Elf on The Shelf’s founder reveals how a single Jennifer Garner paparazzi photo turned a small family business into a ...

Yep. We’re quiet quitting Christmas. A mum friend of mine is heading into summer this year heavily pregnant, with a toddler ...

The Elf on the Shelf’ co-founders Chanda Bell and Christa Pitts join ‘Fox & Friends’ to discuss how their brand went from family tradition to global sensation.

Elf on the Shelf has been a holiday tradition for 20 years. To celebrate the anniversary the founders of this holiday ...

This Christmas, Kmart has crowned a colour combo that many would consider the least likely as a festive contender – and it’s ...

The sisters speak with Alyse about their 20th anniversary celebration, and what to expect this season from the Elf on the Shelf brand ...