“You can basically put it in a drink and more or less mask it completely,” he said of the idea.

KO's diversified beverage portfolio contrasts with MNST's energy drink concentration, highlighting scale versus category ...

Coca-Cola CEO James Quincey said customers might see fiber creep into the company's drinks this year.

Zero sugar drinks’ branding resonates more with younger, wellness-minded consumers, who shun sugar but don’t vibe with ...

Crocs next clog drop is a refreshing take on your favorite drink. Yes, Coca-Cola and Diet Coke Crocs are coming. Here's when ...

Regardless of whether you’re a Coca-Cola (or Diet Coke) devotee or simply can’t leave the house without rocking a pair of ...

Authenticity, risk, and avoiding pale imitation — what Diet Coke’s marketing can teach nonalcoholic drinks about being ...

Coca-Cola looks like better value than PepsiCo: higher margins, dividend growth potential, and 9.2% upside to fair value.

This direct-to-store delivery, using small vehicles like bikes, and electric vans, helps the company expand last-mile reach, ...

When Tasting Table recently ranked five diet colas other than Coke and Pepsi, we discovered that there was one vintage soda that really impressed us.

Coca-Cola's CEO revealed the company is exploring adding fiber to its beverages this year. Discover what this means for your ...

Diet Cherry Coke is making a comeback this year because of demand from consumers, according to reports. The release is coming ...