Bacardi’s tequila brand is standing by a marketing strategy that led to a Mexican export ban—with some adjustments.

Skechers, the global footwear leader, has launched an extensive and impactful OOH campaign across 13 major Indian cities, ...

Netcore Cloud, a global leader in AI-powered marketing automation and customer engagement, today announced the launch of ...

The campaign is a reflection of how global pop culture currents like the Hallyu wave are merging with Indian mainstream ...

BTIG's Janine Stichter says shoe firms were "prudent" moving out of China amid 145 percent tariff threat even though they can ...

The BofA analysts said that the U.S.'s current 10% baseline tariffs on all imports, along with 55% tariffs on goods from China, was "manageable" for Crocs. But Vietnam is Crocs's most important ...

Marcello Hernández is the second Saturday Night Live cast member in as many days to ink a beer endorsement. Just 24 hours after Colin Jost launched a new ad campaign with Blue Moon, Hernández unveiled ...

Michigan Crafted, a new brand and advertising campaign launched this week and is aimed at promoting the state's growing craft beverage industry.

Crocs' new monsoon campaign blends K-Drama and Bollywood influences, starring Chae Soobin and Siddhant Chaturvedi. A culturally rich and engaging campaign.

Brand Marketing How brands are tapping into a burgeoning corporate comedy scene Corporate comedians are doing more brand work.

Two eighth graders from Bainbridge Island’s Commodore Options School, Ruby Whitmire and Seraphina Berg, have begun a campaign to reinstall menstrual product dispensers in the bathrooms of every vessel ...