Fourth quarter of 2024 net sales increased 7% versus the fourth quarter of 2023.Gross profit in the fourth quarter of 2024 was $698 million, an ...

Dove’s “moist” ad from Maximum Effort and Kim Kardashian playing a “Fairy Butt Mother” for Skims.

As consumers increasingly reach for better-for-you options, the beverage giant is entering a market dominated by brands like ...

Winter sales were low. 🎁 They needed to attach Coke to Christmas. 🎅 The solution? Santa Claus. This MagnatesMedia deep dive reveals: 🔹 Did Coke actually "invent" modern Santa? (Hint: No, but they ...

IntroductionThe evolution of packaging from ancient times to modernity reflects not only technological advances but also the ...

Atlanta-based Coca-Cola said new tariffs on aluminum announced by the Trump administration will increase the cost of cans for ...

Coca-Cola’s exposure to aluminum and steel is a little more than a quarter of the company’s packaging mix, as of 2023 .

Prebiotic soda brand Olipop said Wednesday that it was valued at $1.85 billion in its latest funding round, which raised $50 ...

Coca-Cola CEO James Quincey suggested using more PET plastic bottles if needed to offset President Donald Trump’s 25 percent tariffs of U.S. aluminum imports.

Coca-Cola can also find domestic aluminum sources and increase the price for customers, CEO James Quincey said.

With a Super Bowl game that wasn’t particularly close or that intriguing after the opening kickoff, the commercials needed to ...

Pepsi, Volkswagen, Verizon and other top advertisers have mastered the art of turning mere seconds into unforgettable moments ...