“You can basically put it in a drink and more or less mask it completely,” he said of the idea.

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

What should have been a brief trip 74 years ago this month turned into a disaster-movie-scale nightmare. Think of it as “The ...

Coca-Cola, the Premier League’s Official Soft Drink Partner, has launched ‘Guess the Goals’ campaign that invites fans to ...

Coca-Cola looks like better value than PepsiCo: higher margins, dividend growth potential, and 9.2% upside to fair value.

The ad giant has encouraged its workforce to embrace AI tools and is investing in training to ensure workers understand their ...

These three companies are stalwarts and industry leaders with proven track records.

The share prices of both of these well-known consumer businesses posted double-digit gains in 2025.

Cola's glass bottle design so instantly recognisable? How did the design come about, and why has it done so well? We explore ...

Messi is one of the most recognized soccer players worldwide, with more than 511 million followers on his social networks.

This is your chance to shape the ultimate Super Bowl advertising hall of fame. Vote for the ad that best represents ...

The press service of Italian Serie A club Internazionale has officially announced the signing of a sponsorship contract with ...